Zeitgeists
posted at 6.48pmJust wanted to explain a little what ‘zeitgeists’ are, as it seems to be a net buzzword right now. WordNet describes the word zeitgeist as ‘the spirit of the time, the spirit characteristic of an age or generation’. And that’s exactly what it is. It is a summary of an era, something which can give you an impression of that moment in time just by a quick glance.
Various sites have taken that vague idea and created rather useful little web apps. One example is Google’s (now) self-explanatory Zeitgeist page. It reports on the search engine’s most searched for phrases - and splits them into different categories and the like. It also tells you which queries have gained and declined in popularity in the past week. Last week, NASA was the top gaining query after the launch of Discovery, and the Tour de France was the the quickest falling, after it - well, ended.
Other examples of zeitgeists on the web:
- Links site Del.icio.us (and third-party Oishii). Most popular recently linked sites.
- eBay, with it’s Pulse zeitgeist - documenting popular product searches.
- Photo-sharing site Flickr. This one’s a little different, as it’s a flash app you can put on your own website.


