Yahoo! have today launched an ad network for small publishers which will challenge Google’s Adsense monopoly. The service will be launched under the Yahoo! Publisher umbrella, which is currently in US-only beta.

CNet’s report (link below) says the following about the new service:

Like Google’s service, Yahoo’s self-serve product will display text ads deemed relevant to the content of specific Web pages. Advertisers pay only when a reader clicks on their ads. Yahoo and publishers will split the fees.

It also seems to be that Yahoo!’s service will be partly human-controlled, as opposed to Adsense’s all-computerised thing.

Sure to increase the heat in the Yahoo v Google battle to rule the search portals.

Via: [CNet]